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Rihanna Named Creative Director Of Puma

After weeks of speculation, Rihanna has officially inked a design deal with Puma. The German sports brand and musician confirmed the partnership earlier today (December 16). According to Vogue, Rihanna has been named creative director of Puma, she will oversee the direction of the womenswear line, and will join famous sportsmen including Usain Bolt and Mario Balotelli as a brand ambassador. It has been reported that Rihanna inked a “multi-year” partnership with the company and will take a hands on approach designing Puma’s fitness and training collections across apparel as well as shoes.

"Signing Rihanna is a fantastic step for Puma," Bjørn Gulden, Puma's chief executive officer, said. "Her global profile, her charisma and individuality, her ambition - all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come."

The news follows other fashion partnerships earlier this year with Adidas confirming design partnerships with Kanye West , Pharrell and Rita Ora. Drake also announced his partnership with Michael Jordan’s Nike Brand for the OVO sneaker earlier in the year. This isn’t Rihanna’s first dip into the fashion world as she boasts successful link-up’s with labels including River Island, MAC, Balmain, Gucci, Giorgio Armani and Gucci.

 

on the dotted line. #PUMA

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Dec 12, 2014 at 9:14am PST

 

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such a fuckin lady. #germany

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creep #puma

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Adenike Gboyega