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music video age rating

Online music videos will now receive age ratings

Music videos produced in the UK that are shown online will now come with an age rating in a bid to protect children.

Following a successful pilot, record labels Sony Music, Universal Music and Warner Music will submit videos to the British Broad of Film Classification (BBFC) before uploading them to YouTube and Vevo.

Much like film classifications, they can be rated as 12, 15 or 18 depending on content. It means videos with raunchy sexual scenes, drug misuse, dangerous behaviour, violence or swearing will carry an age-appropriate rating. Therefore, people who go online to watch the videos will have to confirm they are over a certain age in order to access the material.

According to the Board of Film Classification (BBFC) the reason for the introduction of age ratings is to protect children from viewing images and hearing lyrics that are too adult. So far, of the 132 videos that have been submitted to the BBFC, 56 have been rated 12 and 53 have been rated 15, while Dizzee Rascal’s ‘Couple of Stacks’ was the only video to receive an 18 rating. The age stamp will now appear in the information alongside the videos – rather than before they begin as per film certificates.

The new measures only apply to videos produced in the UK. 

SOURCE: Digital Spy

Author: 

Adenike Gboyega