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The video for “Rude Boy“, Rihanna’s 3rd single to be taken from the Rated R album has just been released. Directed by long time collaborator Melina, the pop art inspired video is somewhat of a throwback to Rihanna’s dancehall roots. A cool look for Rihanna and in general the video seems to make more of a lasting impression than previous videos from this album. Rihanna as always looks stunning and the set design and cinematography create a fun and vibrant backdrop. Check out the video below!