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New Video: Jojo - 'In The Dark!'
JoJo sheds her good girl image for a more risqué one in the viral video for “In the Dark,” the first single from her free mixtape ‘Can’t Take That Away From Me’, available for download now. The blindfolded singer gives into her physical desires in the provocative clip, while bold words such as “truth,” “sex,” and “wrong” pop up on the screen.
Directed by Nicole Ehrlich (Lady Gaga) and Clarence Fuller in New York, the scenes were originally shot in color and a decision was later made that black and white would best convey the lyrics and mood. JoJo opted to go a more minimalistic route, pulling inspiration from Madonna’s early obscure work.
Take a peek at the video below! What do you guys think?! Isn’t it great to have JoJo back!
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