hip hop rock forbes

Hip-Hop/R&B has surpassed Rock as the dominant genre in U.S. music

Move over Rock, Hip Hop is now the most popular genre in all of music. From fashion to language, Hip Hop culture has left its imprint on far more than just music. While initially shrugged off as a fad, Hip Hop has risen to be a dominant cultural force. And, judging by the latest stats from Nielsen Music, Hip-Hop’s dominance shows no signs of slowing down.

Nielsen Music recently released its annual mid-year report, which takes a look at how the music industry is doing halfway through the year and which songs and albums are performing the best. To no surprise, Ed Sheeran’s “Shape Of You” and Kendrick Lamar’s DAMN come up as the most popular song and album this year, but the biggest reveal is that Hip-Hop/R&B has surpassed Rock as the most dominant genre in the U.S. for the first time.

That’s right, the combined genre of Hip-Hop and R&B have taken the crown of the most listened to genre.

According to the report, R&B and Hip-Hop are now responsible for 25.1% of all music consumption in the U.S., while rock claims 23%. However, rock remains the winner when it comes to album sales – the genre claims 40% of all album sales in the U.S.

To check out the full report, please click here