missing type blood mobo

Global call for blood donors of the future

On Tuesday, August 16, MOBO will be using its platform to help spread the message of a very important cause.

The number of people becoming donors and giving blood for the first time in England decreased by 24.4% in 2015 compared to 2005. And, while around 3.5% of the population in England is black African or black Caribbean, last year less than 1 in 100 (0.64%) donors were from black communities.

Clearly, something needs to change.

To help reverse the decline in new blood donors, MOBO will be supporting the NHS Blood and Transplant (NHSBT) ‘Missing Type’ campaign. The ground-breaking campaign highlights that if not enough new people donate these blood types (A, O & B) in the next few years, there won’t be enough blood available to help patients when they most need it.

Throughout the campaign As, Bs and Os, the letters of the main blood groups, will disappear in everyday and iconic locations around the globe. So don’t be surprised if you notice a distinct change in the MOBO logo across all of our social platforms (and MOBO.COM) today. 

People who want to donate can go to to find out if they are eligible and book an appointment.