"4:44" will star Mahersha Ali, Lupita Nyong'O & Danny Glover

When mysterious billboards simply saying "4:44" appeared around New York City this week, many speculated that the Tidal-branded advertisements could be hinting that a brand new Jay-Z album could be on the way.

However, our album hopes and dreams have been put on pause for a while,  as it has been revealed that "4:44" is actually a film which will feature Oscar-Award winners Merhesha Ali, Lupita Nyong' O and Danny Glover.

Although the trailer doesn't give much away with "4:44" coming out directly through Tidal, we can be sure that there will be an element of music in there somewhere.


Shannon Wright