Founded in 1996, the MOBO Organisation was established by Kanya King MBE to recognise the outstanding achievements of artists who perform music in genres ranging from Gospel, Jazz, RnB, Soul, Reggae to Hip Hop. Over the past 17 years MOBO has played an instrumental role in elevating black music and culture to mainstream popular status in the UK.
MOBO has grown quickly to become Europe’s leading urban music brand, and supports a huge variety of genres not just at the annual Awards but all year round through a series of other initiatives.
MOBO hosts a number of events throughout the year to acknowledge, recognise and reward artists for their achievements in urban music as well as champion new talent and provide a platform for emerging artists.
The annual MOBO Awards has become one of the most televised music shows in the world and showcases the best British and international urban music talent. The MOBO Awards continue to attract the largest prime time multicultural audience in Europe, due in no small part to the fact that MOBO has played host to the music industry’s finest, jaw-dropping performances from the cream of both UK and international talent. Over the years artists have included: Janet Jackson, P Diddy, Destiny’s Child, 50 Cent, Dionne Warwick, Tina Turner, Jay- Z, LL Cool J, Usher, Amy Winehouse, Rihanna, JLS, Tinie Tempah to name but a few. As well as showcasing a wide array of top international talent, MOBO is proud to have been a catalyst in the careers of numerous UK artists such as Craig David, Ms Dynamite, Rita Ora, Estelle, Kano, N-Dubz, Chipmunk – all of whom have gone on to achieve global success after winning the MOBO Best Newcomer Award.
Having played at every iconic venue in London, including the Royal Albert Hall, Wembley Arena and being the first multi-artist event at the O2, 2009 saw the MOBO Awards moving from its London birthplace to the SECC in Glasgow, Scotland and the Echo Arena in Liverpool in 2010. These cities have hosted the largest Awards shows yet; we've seen the Awards tour sold-out arenas across the UK, with around five million people watching the events live across the BBC.
In addition to recognising established artists, the annual MOBO UnSung talent search uncovers up and coming urban artists across the UK. A panel of industry judges decides on the MOBO UnSung winner from eight regions across the UK with the winning artists receiving mentoring, development and industry advice from MOBO. Up and coming artists are also given the platform to perform on the annual MOBO Tour in some 8 – 10 intimate venues in cities across the UK. 2012 saw performances from Clement Marfo and the Frontline, Lady Leshurr and Josh Osho who have all gone on to achieve chart success in the same year. The annual MOBO Tour sees some of the finest up and coming talent make their way up and down the UK, playing to the largest audiences yet.
Inspiration & Education
Over 15 million people in the UK have an interest in urban music, and MOBO provides an inspiration for this audience offering daily news and views from across the industry. Via MOBO digital, MOBO brings all-year-round content - features, interviews, acoustic sessions and more - providing an insight to new artists and their music. Since day one, MOBO has been about inspiring, educating and motivating young people to achieve their full potential. MOBO works with excellent local partners across the UK to provide innovative training courses for vocalists, MCs, DJs and producers. All students, from beginner to advanced level, are given access to professional tuition and industry-standard equipment to compose, perform and record quality urban music.
MOBO work closely with partners to support urban music talent both in the UK and internationally. Key supporters of MOBO have included Mastercard, HSBC, Western Union, Sony Ericsson, Lebara Mobile, PRS and Malibu and opportunities are available for partners to engage audiences across a number of platforms including the MOBO Awards, MOBO Tour, MOBO UnSung, MOBO online, MOBO TV, acoustic sessions and backstage talent retreats. We're currently working with HTC, easyJet and PRSforMusic.
For more information on these opportunities please contact the MOBO team at email@example.com
For opportunities within MOBO.com, please contact Adenike at Editor@mobo.com
To see our media pack and find out more about opportunities in our annual MOBO Magazine, please contact Angus Woodcock. firstname.lastname@example.org